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Tony La Russa Uses Hairspray

Okay, so I’m being extra lazy today. I guess that’s the way the week is shaping up. Hopefully I’ll have something longer and more insightful up by Friday. In the meantime, though, I hope you enjoy this 1985 advertisement that I found hilarious:

Did you know that Tony La Russa uses hairspray?


(click to enlarge)

The ad begins, “No one ever called Tony La Russa a sissy.” And who am I to argue with that? The man’s a winner, and that hair looks great.

At least the ads didn’t go unnoticed. In this Sports Illustrated preview of the White Sox’s 1985 season, it’s clear that La Russa took a little gruff for the ad:

The White Sox may not play any differently, but they’ll certainly have a different look. They’ve got a new-look manager, Tony La Russa of Tony La Russa Uses Hair Spray fame. “If I’d known what people were going to say to me in the clubhouse, I never would have done that ad,” says La Russa, a tough guy in his seventh year as Chicago manager.

It’s nice to know that Tony was never all that well-liked. Still, I can’t help but appreciate this wonderful ad. Consort-brand hairspray must’ve gone flying off the shelves in early 1985. It’s a shame that the endorsement deal didn’t last. I’d have loved to see how the ad campaign would’ve evolved over the years. Maybe we should get Don Draper on the case…

Larry Granillo

About Larry Granillo

Larry Granillo has been writing Wezen Ball since 2008 and has dealt with such touchy topics as Charlie Brown's baseball stats and Ferris Bueller's day off. In 2010, he got the bright idea to time every home run trot in baseball; he has been missing ever since.

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